Team members from the office of Marketing and Communications often present at national conferences on their area of expertise. Here are links to their recent presentations.
"A Team Approach to Enrollment, Part II" presented at 2011 NCMPR
Lisa Fowler, Assistant Vice President for Enrollment Management and Student Success, Barbara T. Obrentz, Chief Public Relations Officer/Director of Marketing, Susan Gast, Associate Director of Publications, and Kathy Jordan, Assistant Director of Design Services
"A Team Approach to Successful Enrollment Management, Part I" presented at 2010 NCMPR
View presentation (Windows Media Player is required)
Lisa Fowler, Associate Vice President for Enrollment Management and Student Success and Barbara T. Obrentz, Chief Public Relations Officer/Director of Marketing
Learn how the Marketing and Public Relations department joined forces with the Enrollment Management Team to reinvigorate and re-engineer the recruiting, admissions, orientation and registration processes. Their efforts increased enrollment and saved jobs.
"Writing for the College Web Site" presented at 2009 CASE III
Rosemary Jean-Louis, Web Content and
Barbara T. Obrentz, Chief Public Relations Officer/ Director of Marketing
Learn about communications theory as it relates to the usability of Web pages - what information college audiences expect from various Web pages and what written formats best deliver that content. Topics include: research on how people read Web pages; samples of well-designed Web pages; identifying key Web site audiences; organizing Web site content; how to write scanable Web site text using key words, meaningful headlines, bulleted lists, etc.; and using common writing styles and new writing formats such as chunking.