The director is responsible for building awareness of the college through internal and external advertising and marketing campaigns and overseeing all marketing functions of the college. In this capacity, the department assists with the college's recruitment and enrollment efforts. Advertising and marketing campaigns consist of billboards; direct mail; and print, radio, television and online ads.
Below are excerpts from marketing and advertising campaigns.
I Started at GPC Ad Campaign:
The campaign featuring the consistent line "I started at GPC" emphasizes the opportunities for advancement students gain from attending GPC. A multimedia approach that included print, radio, video, billboards and online media was used.
Marylin Burnett Radio Spot
Brianna Jenkins Radio Spot
Joshilyn Jackson Radio Spot